With the launch of IGTV, Instagram unceremoniously entered the world of video content creation. Before, videos could be posted via stories, but they had to be under 30 seconds. With IGTV, users can post up to an hour of video content on each post. This means that some of the social media platform’s top influencers are now creating compelling video content as well.
These five female IGTV influencers boast millions of followers, plenty of sponsorships, and a level of Instagram success that many of us can only dream of. What’s their secret? Why should you pay attention to them?
Let’s dive deeper into who they are and how they’re benefitting Instagram’s new video service. You might even learn some Instagram video tips along the way.
1. Lele Pons
Once a Vine star, Lele Pons has taken to Instagram with her brand of humor and confidence, and has skyrocketed to become one of the most influential people on Instagram. With about 40 million followers on Instagram and 16 million on YouTube, it’s safe to say this influencer knows a thing or two about social media.
Lele was one of the first content creators on Instagram to join the IGTV app when it launched, helping pave the way for a new generation of content on the platform. IGTV is Instagram’s way of getting into video content creation (where before, only 30-second videos could be posted) and providing a competitive platform for the likes of YouTube and streaming services.
If you’d like to follow Lele, you can find her page here.
2. Chiara Ferragni
This Italian influencer has nearly 20 million followers. This fashion blogger, entrepreneur, and designer is a big name in fashion design and treats her followers to great content via her Instagram page. Starting from a humble blog in 2009, the start has grown into one of the most trusted names in the industry, garnering deals with fashion brands and even her own fashion lines.
Her blog has won several awards, including “Best Personal Style Blog”. If you’re looking for an influencer that can show you a thing or two about personal fashion and being a female entrepreneur, Chiara should be #1 on your list. We’ll be keeping our eye on this influencer to see what ventures she might undertake in the future.
3. Zoe “Zoella” Sugg
Zoe Sugg’s Instagram page boasts about 10 million followers, and she’s best known for her brand, “Zoella Beauty”. Her brand offers amazing beauty products and was a much-anticipated move in 2014. After growing an impressive fan base on both YouTube and Instagram, Zoe went on to launch her beauty brand and climb higher up the ranks of internet stardom.
Zoe has also written a book, Girl Online, and starred in various YouTube specials, TV shows, and has been featured in several publications. Zoe is someone worth following for her business intelligence, genuine content, and go-getter attitude. Ten million people can’t be wrong!
4. Huda Kattan
Huda is one of the most popular beauty bloggers on Instagram, with over 40 million subscribers and her own beauty brand, Huda Beauty. This stunning and accomplished influencer shows a knack for all things beauty and business.
She took her love for makeup and personal style online and started her own beauty blog, which quickly evolved to experience great success and inspire the launch of her beauty line. Some of her products have been used by the likes of famous celebrities such as Kim Kardashian.
You can find Huda’s Instagram page here.
5. Tia Mowry
Tia’s Instagram page boasts around 7 million followers, and this American actress was well-known long before her venture into Instagram stardom. Best known for her role in Sister, Sister and several other movies/TV shows, Tia has made a name for herself both on and offline.
Tia has recently launched her own company, Shopanser, and has published various books as well. This successful actress, content creator, and mother, shows us the power of focus, commitment, and confidence in everything she does.
From childhood star to mother and blogger, Tia has come a long way from the adorable sister in her first sitcom. You can find cooking tips, everyday life advice, and motherly guidance on Tia’s various pages.
If you’re looking for a strong female role model, Tia is exemplary in her success. Follow her here.
Follow & Tune in!
Each of these outstanding Instagram influencers offers something we can all look up to, whether it’s confidence, perseverance, business smarts, or a genuine talent for fashion and beauty. Follow these ladies today at their Instagram handles, or check out their other ventures on NetFlix, Twitter, and elsewhere.
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