Agyness Deyn Wants To Know “What Do You Stand For?”

agyness deyn for dr martens

The mod-inspired British model has embarked on a new campaign for Dr. Martens shoes. It’s her third collection with the boot brand, but this time the 30 year old wife of actor Giovanni Ribisi decided to take a behind-the-camera approach, and cast 16 year old British up-and-comer Grace Booth in the campaign.

Deyn told press she was inspired by her love of British bands such as the Yardbirds, The Smiths and The Who. She is more than just a face for the brand, as the has been wearing the legendary punk boots for years, and currently owns 10 pairs herself.

What we love about this collaboration is what the campaign represents. In the video (below) Agyness asks “What do you stand for?” and if you were wondering, she stands for “creative self-expression and having a bit of fun.”

It’s an important notion that all young women should incorporate into their daily lives: standing for something. You know the saying “if you don’t stand for something you’ll fall for anything” right?

For Agyness the collection represents more than just fashion, its about being a rebel, bucking tradition and portraying a strong woman.

“I feel like I’ve been raised with the brand,” said Deyn to Fashion Magazine. “It really feels like you’re wearing history on your feet. When I wear my boots, it’s symbolically like strength. Especially for a woman to be wearing Docs… it’s like, ‘Yeah, I’m here.’” Rebellion with a touch of tailoring: very British indeed.

Tell us below what you stand for, what you are passionate about and what is important to you. Be sure to use the Dr. Martens hashtag #STANDFORSOMETHING.

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