Celebs May Endorse, But It’s Everyday Women Making A Difference For Cancer

Kristin-hallenga-coppafeel

We love reading about celebrities who use their amplified platform to speak up for a cause such as raising money and awareness for cancer research. Reese Witherspoon, Christina Applegate, Angelina Jolie and even Victoria’s Secret are some big names who have used their status as currency.

The latest round of celebs who are speaking up are British singer Emilie Sande, British Olympian Jessica Ennis and model Laura Bailey who have teamed up to fight breast cancer.

They will be urging customers to buy clothes from the Fashion Targets Breast Cancer collection, which will be sold through high-end retailers. The movement was started by Ralph Lauren in 1994, and launched in the UK in 1996.  Proceeds go toward the Breakthrough Breast Cancer organization.

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While it is always great to see celebs doing something positive, it is the everyday women who are making a huge difference.

Canadian Yael Cohen started an organization called ‘F#$k Cancer’ which raises money for treatment from selling t-shirts. She started it after seeing her mother go through cancer.

And let’s not forget 18 year old UK student Fiona Cunningham, who after seeing family members go through cancer, started the ‘No makeup selfie‘ viral campaign recently.

UK woman Kristin Hallenga may not be a familiar name, but the organization she started which targets breast cancer awareness, Coppafeel, is certainly raising the bar, showing that everyday women can be real heroes too.

Kristin was 23 when she discovered a lump in her breast, and was diagnosed with stage 4 breast cancer 12 months after her initial findings. By this stage the cancer had already spread to her spine, which was both frustrating and devastating for Kristin.

“It was really quite horrendous. I cannot put in to words how I felt. Stage four, advance – whatever you call it you know you are f****d.” she said to the Daily Mail.

She has undergone several rounds of chemotherapy, and receives monthly treatment in hospital as she will unfortunately never be cancer free. Despite all of this, Kristin is one of the UK’s most prolific cancer campaigners with Coppafeel, which she started with her twin sister Maren.

It was launched in 2009 and is known for its attention-grabbing campaigns and flash mobs, and it encourages young people to regularly check their breasts for lumps and other signs of cancer.

As well as launching the Rethink Cancer campaign – which calls for school students to be educated about the signs and risks of the disease – Kris’s remarkable story was recently featured in a BBC 3 documentary.

Their latest movement is targeting lingerie manufacturers. They want them to sew labels into all their bras reminding women to check their breasts. What a great idea and so important!
“I don’t like to use or talk about the word terminal. You could say everyone’s life is terminal. But I am living with something that is likely to kill me,” she said.”I am very proud of what we have done with CoppaFeel! And I am extremely happy with what I have done in my life.”

The organization eventually wants their Rethink Cancer campaign to be a government-mandated program in schools all over the country where cancer awareness is accessible to women of all ages. It is inspiring to know that women like Kristin can rise above a dire situation and still use her life to affect other people in a positive way.Like she said, we are technically all terminal. We all have an expiration date on our lives. What will we choose to do with our time on earth? We hope a story like this will encourage you to keep going no matter what you are struggling with right now. A positive outcome can always be achieved.

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5 Comments

  1. Pingback: Megabus Goes Pink To Drive Awareness For The Breast Cancer Research Foundation During October - GirlTalkHQ

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