Creating A Personal Brand Is A Great Way To Share Your Passion With Your Network


By Helen Roe

What do Taylor Swift, Hillary Clinton and Oprah have in common? Aside from being incredible female role models, they all have a successful personal brand. Something they stand for and an image we can clearly recall for each personality. Personal branding is not just for celebrities, entrepreneurs, and world leaders. It’s for you. You are in the business of being YOU. And that is why you need a personal brand.

Your personal brand is how you present yourself to the world. It’s your reputation. It’s what people say about you, when you leave the room. It’s up to you if you want to influence that. Take control of your personal brand. Or someone else will. Regardless of whether you are destined for the world stage or a science lab, defining your personal brand will help you get there. So, are you up for the challenge?

“Be yourself. Everyone else is taken.” Oscar Wilde was well ahead of the game with this great reminder. This is where you begin to build your personal brand and carefully consider who you are. It’s so much more than a logo. It’s your voice and your style.


All great brands, whether celebrity or not, have some essentials in common. They are refreshingly real, genuine and true. But they don’t happen overnight. It’s a process that takes consistent action. You start to build these foundations through four key elements. Here they are:

  1. Your Values

Your values aren’t things you need to tell people about. People see your values by the way you behave. Why get clear on your values? Because when you have a clear set of values, decisions become easier to make. Your values are what you hold important. They are your benchmarks in life. Ask yourself ‘what do I stand for?’ and go from there.

  1. Your Appearance

We are talking about more than just the latest look or styling an outfit here. It’s about how you express yourself as an individual. Finding your flow and your style. It’s not about getting it perfect. Wear what makes you feel awesome and confident. If you feel good, you look good.


  1. What You Talk About

Your online life is your digital footprint and it leaves traces of you wherever you go. Whether that’s watching a You Tube video or buying something on Amazon, liking or commenting on social media, it all helps to complete the picture of you. Is the online you consistent with the offline, in person you? Practice what you post and keep it consistent and real.

  1. What Makes You Unique

A simple question but one many of us don’t dwell on long enough to genuinely discover the answer. You need to know the answer to this question. If you’re not sure yet, ask yourself ‘who do I want to be?’ We are all on this journey and becoming that person is as important a step as being that person.


Bring it all together and align your actions with your values. Keep it consistent, honest and real. Build on your strengths and be fearlessly you. Don’t hold back from sharing your story. This is the part that differentiates you. It’s also the part that people connect with and love to hear. Everyone loves a good story so share yours to inspired and connect.

So you see, personal branding is not just a novel marketing strategy, reserved for businesses and celebrities. Although there are certain steps that help build the foundations of your personal brand, there is no cookie cutter approach. At the end of the day, it’s down to you and how you interact with others. You will get out what you put in, so keep investing.

The Personal Branding process is as much about self-discovery as it is about communicating your individuality and your personal brand. It will always be a work in progress. And don’t forget, have fun! It’s not supposed to be too serious.

Through personal branding you can improve your reputation, both on a personal and professional level. Now go create an awesome, original personal brand, one that has your name all over it!



Helen Roe is a leading authority on marketing and helps women around the world grow their business through authentic connection and engagement. Helen is passionate about empowering our youth, in particular teen girls, to think creatively and critically about media marketing, build strong personal values and feel confident in their choices. Her upcoming book and essential go-to guide for teens will be published mid 2016. Visit Helen here to learn more or connect on social media:

Instagram: @GirlTribes @Helen_Roe

Twitter: @Helen_Roe

Facebook: @HelenRoeCoaching

One Comment

  1. Pingback: Personal Branding Digest, July 22, 2016 | Havas PR US

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