You know that Instagram is one of the best ways to connect with your audience. You also know that if you play your cards right, it could do big things for your brand. So, this leads to an important question: what are you waiting for?
Even with so many individuals and brands taking full advantage of Instagram and everything it has to offer, you may be holding back for one reason or the next. If you let your fears get in your way, you could end up missing out on one of the best social media platforms out there.
Here are just a few of the many things that could be scaring you away from using Instagram:
1. Slow Growth
You want to use Instagram more, but you’re having a difficult time justifying it as the result of slow growth. No matter what you do, you can’t see to obtain more followers.
Don’t fret. This is something that many people go through. It’s also something you can overcome if you’re willing to experiment with a few different strategies.
For example, ViralRace is a service that allows you to buy followers. For less than $10, you can supercharge your Instagram growth and begin to reach your goals in terms of followers.
And that’s just one of the many things you can do. You can also experiment with different types of visual content, engage more with your audience, and use different hashtags. Slow growth is frustrating, but don’t let it scare you away from Instagram for good.
2. No Engagement
In your opinion, your content is top notch. From the image to the caption to the hashtags, you think you’re doing everything right. But for some reason, your engagement rate is low. No one is liking your photos or leaving comments.
Again, this is a frustrating situation, but a few tweaks here and there may be all it takes to dig yourself out of this hole. Start by posting different types of visual content. If you’re always posting selfies, opt for some inspirational quotes and videos. From there, learn more about the hashtags that are performing well for others in your niche. You can then begin to use these.
And of course, if you want people to engage with your content, you should engage with theirs. Leave comments and like photos as often as possible. It may not be work you’re putting into your own platform, but it’ll pay off just the same.
3. No Time
Yes, it takes time to make the most of your Instagram marketing strategy. And yes, you may have to put some other social media platforms on the backburner for the time being. But there’s nothing wrong with that. In fact, it’s something you should feel comfortable doing when you first get started with Instagram.
Track how much time you’re spending on Instagram, as well as the tasks you’re completing. Then, decide if you’re spending your time in an efficient manner or if making a few changes to your approach would suit you well. There is only so much time in your day for Instagram marketing, so you want to make the best use of each and every minute.
4. Lack of Attributed Revenue
You may not be able to attribute any revenue directly to your Instagram account, but that’s not something that should concern you. Even if you’re pretty sure that your Instagram account isn’t directly responsible for any revenue, it could be indirectly driving money to your company.
For instance, building a strong Instagram following helps you grow your brand. And when you grow your brand, more opportunities will come your way. There’s also a handful of ways to boost your conversion (click here to read ViralRace’s tips).
It’s important to focus your resources on marketing strategies that will generate revenue, but it doesn’t have to be a direct result of what you do on Instagram.
5. The Competition
Regardless of your niche, you can expect to have competition on Instagram. But remember this: there is no such thing as a true competitor. There is enough space on Instagram for everyone.
Competition on Instagram is something you make up in your mind. For example, you may feel like giving up if the top players in your niche always seem to post more engaging photos than you.
Don’t worry about them for the time being. You can learn a lot by keeping an eye on what your competition is doing, but your true success lies in the decisions you make. Don’t compare yourself to anyone else. Instead, track your progress and constantly look for ways to improve.
Conclusion
It’s easy to let doubt creep into your mind. You hope that you’re doing everything right to grow your Instagram following and use it to benefit your business, but you never really know for sure.
And guess what? You’re not alone. No one can guarantee that every move they make on Instagram is the right one. The best thing you can do is implement a strategy you trust, track your results, and make changes along the way.
Final tip: don’t be afraid to face your fears head on. If there is something you are worried about, stare it down and look for ways to overcome your fear. This is often the best way to settle on a strategy that gives you the confidence you need to proceed.
