FEMINIST FRIDAY Girl Power Edition – Ava DuVernay, Fifth Harmony & Emma Watson


Welcome to another edition of “Feminist Friday”, the series we like to end each werk-week on by sharing our favorite videos from around the interwebs. This week has so much girl power packed into to, even the Spice Girls would be proud!

First up we’re starting with our fave director Ava DuVernay, whose latest work on OWN’s ‘Queen Sugar’ and the Netflix documentary ’13th’ (REQUIRED viewing for every person on this planet!) gives us hope that Hollywood is finally beginning to realize what the industry is missing out on by excluding female directors from major jobs.

Ava will officially become the first black woman and only the third woman ever to helm a $100 million movie, when she directs Disney’s ‘A Wrinkle In Time’. But what we love about her is that she knows the importance of mentorship and passing along the inspiration to the next generation of change-makers and creators.

She met up with Marley Dias, the young tween whose #1000BlackGirlBooks campaign went viral earlier this year, to talk about the importance of representation in stories and entertainment for Elle Magazine. It’s a beautiful and powerful thing to see the impact Ava is having on Marley, especially considering Ava has talked about the lack of black female role models in her field when she was growing up.

The next video features the vocals of British actress who is currently taking time out of her career to go on a feminist sabbatical, most notably with her involvement with the United Nations. Emma Watson recently narrated this emotive video, coinciding with the end of the Rio Olympics and Paralympics, to showcase just how far women have come, but how much further we still have to go.

The video was part of the Sustainable Development Goals push, specifically goal #5 which is all about achieving gender equality. Although many women globally have the right to vote, to work, to be elected to political leadership, to demand equal pay, get an education, and even compete in the Olympic games, there is a lot at stake for women and girls.

Gender violence, child marriage, and exclusion from education are huge problems in a number of countries, most notably in the developing world. The SDG were created as a way to engage UN member states to recognize the financial implications of gender equality and eliminate poverty by 2030. When more women and girls are treated equally, everyone benefits and they are less likely to live in poverty.

Our final video comes from our favorite all-girl pop group – Fifth Harmony. Following in the footsteps of the Spice Girls and carrying the “girl power” torch for the current generation of girls, the five-some are proving their female empowerment message wasn’t just a publicity stunt for one album.

These girls regularly talk about feminism and creating messages that encourage their female fans to feel confident, inspired and empowered with who they are, rather than just perpetuating societal norms that tell girls to aspire to marriage by placing all their worth in their physical appearance and sex appeal.

Their new album 7/27, named for the date the girls met on ‘The X-Factor’, includes the hit single ‘That’s My Girl’, which sees the fierce five-some in the middle of a conflict zone while trying to rescue people from danger. This song was also remixed by NBC for the Olympics’ coverage of the women’s gymnastics team.

You can watch the official ‘That’s My Girl’ music video below. Fun girl power fact: this video was directed by Hannah Lux Davis the woman who also directed Ariana Grande’s ‘Side to Side’ and ‘Into You’ music videos.

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