Well if this was you, you no doubt want to make sure your daughters don’t feel the same way, right? School and college years are fraught with so many insecurities, body issues and self esteem issues. It’s the time when our bodies are doing their most significant changes, but that shouldn’t mean we can’t help the next generation of women battle through these dilemmas and learn to love their bodies the way they are right now, and not hold back from being fearless creatures!
Dove have released a new campaign, this time for young girls. It’s called ‘Making Girls Unstoppable’. They have become so good at creating viral videos and thought-provoking messages which filter all the way from the average female consumer to the top of the brand, marketing and fashion chains. They are changing attitudes by teaching women they shouldn’t have to change they way they are to feel accepted, just to sell a product.
On their website they say “No girl should stop doing what she loves because of anxiety about her looks.” It’s as simple as that. We are conditioned to feel anxious by all the big marketing tactics, which in turn will force us to buy, thinking it will make us prettier, more beautiful, successful etc etc. Wrong!
According to Dosomething.org negative media messages lead to some very unhealthy long term habits in teen girls. Over 70 percent of girls age 15 to 17 avoid normal daily activities, such as attending school, when they feel bad about their looks.
Teen girls that have a negative view of themselves are four times more likely to take part in activities with boys that they’ve ended up regretting later.
Over 70 percent of girls age 15 to 17 avoid normal daily activities, such as attending school, when they feel bad about their looks.
These are sad stats, and Dove is working with parents to reverse these harmful mindsets by using the very medium causing anxiety, and using it to help them. So far they have helped over 11 million girls with their self-esteem workshops. Wow! A huge company that actually cares about the generations of its consumers and how their products make them feel. Bravo to all the women and men who head up these campaigns and try to create something positive out of consumerism.
Watch the video and share with everyone you know.