How Entrepreneur Tatiana Jerome Dismissed Her Naysayers To Find Success And Empowerment

Succeeding as an entrepreneur takes hard work and persistence because, unfortunately, there is no business-startup fairy who magically bestows success on small businesses and their owners.

Passion, perseverance and a positive attitude tend to set successful entrepreneurs apart. Cultivating these attributes requires a skill set and the mindset to get started, while most successful entrepreneurs follow comparable patterns and share similar basic characteristics, they have unique stories.

Take Tatiana Jerome, for example. The entrepreneur, author, philanthropist, and educator is a prime example of being an entrepreneur herself. She founded her brand Set In Soul, as a goal to uplift others.

Jerome says the idea of Set In Soul came about when she was working at her full-time job and creating her first book ever, ‘Love Lost, Love Found. After people reacted with such great feedback, Jerome continued with a series of journals which focused on empowerment, self love, awareness, and living your best life.

However, it hasn’t always been easy. Jerome mentions that during her journey of creating these affirmation books, she wanted to give up because she didn’t have all the resources needed. Nonetheless, she didn’t stop and focused one-hundred percent with everything she had. Jerome adds that one of the biggest lessons she learned was to paced herself. She says, “people often told me you should do this, you should do that but they never saw the behind-the-scenes, how many hours I was putting in after being done with my full-time job or the long nights turned into early mornings and not having enough money.”

Another thing Jerome mentioned was that even though her journals are all about staying motivated and working on your dreams. It was difficult for herself to stay encourage and positive. “Many people think that because I’m my own boss, it’s easy for me to get going and in reality, you have set that mentality of wanting to push yourself as well as having the vision.”

Set in Soul is a series of affirmation journals and other products that aim at women empowerment. Her self-affirmation journals were created for individuals working on themselves and to ultimately make their visions reality. In fact, one of Tatiana’s journals titled “LEVELS,” strictly focuses on making a decision in what you truly want for yourself rather it be in a spiritual, physical, financial, or career aspect.

Jerome also firmly believes in personal empowerment as a collection of beliefs, actions and skills all working together to help you live a life that you design. Personal empowerment begins with a bit of self-awareness. You need to know your strengths and weaknesses, and it’s important to have a positive but realistic view of yourself.

The awareness that’s required doesn’t stop with your skills and abilities. However, it includes values and goals. To be empowered you have to know what you want for your life and why, and that’s exactly what Jerome entails with her journals and other products.

For example, imagine choosing a career based simply on the salary you might earn. Some people do make this choice; however, if they’re not motivated by money or don’t feel like their values are aligned with their career choice, ultimately they’ll end up unhappy and unsatisfied. The characteristics of empowerment are important.

Another element or component of personal empowerment is a positive mindset and a belief in yourself. It’s not enough to want to achieve a goal; you have to know that you are capable of achieving your goal. If you don’t, you won’t.

Finally, while it’s not talked about often as a dimension of personal or self-empowerment, it’s also important to be ready, willing, and able to go after what you want. Someone can set goals and then plan and learn for years. However, if they don’t actually follow through and take action, nothing happens.

When we think about what personal empowerment is it comes down to belief in yourself, and follow-through. It’s important because without some degree of personal empowerment, your life will live you. You’ll continue to be a victim of circumstance and you’ll continue to live a life that isn’t really what you want.

With Tatiana Jerome’s experience, she helps people all around learn to know their value through their daily affirmations, conversations with God, and trust of finding oneself.

To learn more about Set In Soul, visit or, Facebook: iamtatianajerome or setinsoul, and Instagram: setinsoul or Tatiana.jerome.

LEVELS Highlights

  • Embracing your fears
  • Owning your present moment
  • Tips on how to achieve your goals
  • Incorporate positive through daily affirmations
  • Discussing entrepreneurship and women  empowerment
  • Level up women to achieve their spiritual, physical, financial, emotional, or career goals


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