Lena Dunham + Archie Comics, Zosia Mamet + Glamour Mag = Female Empowerment

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If you are having ‘Girls’ withdrawals and can’t wait for season 5, never fear because you can get your Hannah and Shoshanna fix in the meantime, just in different ways. Actress Zosia Mamet, who writes a regular column for Glamour Magazine, has teamed up with the mag and healthcare company Bayer for an exciting new female empowerment campaign called ‘Make Your Mark‘.

The aim of the initiative is to celebrate women who are making their mark on the world in unique, brave or inspiring ways. Entrants must submit a brief essay and photo or video about how they are making their mark to the Glamour website. The winner will be awarded a $5,000 grant, a trip to New York to attend Glamour’s Women of the Year gala and will be featured on a promotional page in an upcoming issue of the magazine.

“We all have stories and they all deserve to be heard. Glamour, Bayer and I want to give women a platform to share their stories and to show the world how they’re making their mark. We all make our marks in different ways,” said Zosia Mamet about the campaign, which closes on October 1st.

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“The main message is just to feel confident in your choices, no matter what they are…and not be afraid to try things.”

The contest was also launched as a way to inspire other girls to do the same. Celebrating everyday heroic women is an awesome idea, and having a celebrity name to front the campaign definitely helps. Zosia is no stranger to female empowerment, having shared her thoughts on feminism in the past.

Like many of us, she feels the term has been somewhat hijacked and misconstrued in many ways. Thanks to all the recent attention feminism has been getting with the emergence and popularity of the Women Against Feminism Tumblr page, it is important to have public discourse about this topic, and clearly outline what the movement stands for.

In a recent interview with Allure magazine where the actress talked about her new cropped blonde hair do, Zosia doesn’t mince her words and says there needs to be a major overhaul with the way feminism is presented.

“I think that the term has been incredibly bastardized. I am a huge advocate of empowering women—the idea of women supporting each other and supporting themselves and making strong choices that make them happy. I think often feminism gets a very narrow definition. It’s not about making shit-tons of money and running a Fortune 500 company. It’s about doing what makes you feel good as a woman, and if that’s being a stay-at-home mom, you can be just as much of a feminist that way as you can as a fighter pilot. So in that way, yeah, of course.”

As for her ‘Girls’ co-star and creator of the hit TV show, Lena Dunham, (who is also sporting a short blonde cropped hair do these days) she is certainly not one to shy away from promoting feminism and feminist content, but with a difference. That difference is what enables peoples stereotypical views of the movement to be challenged, while igniting a younger generation of girls to understand the importance of feminism.

Her latest endeavor in writing will be in the comic book world, where she will pen a four-part story arc of ‘Archie’ with a specific feminist spin. Appearing on ‘Jimmy Kimmel’ she spoke about how she has been a lifelong fan of Archie, but thinks it is in need of a feminist update.

“I think it could use a little bit of a feminist update. So I’m going to try to figure out a way to be true to the world of Riverdale, while also inserting some of my politics and beliefs and trying not to show breasts,” she said.

Hopefully these two projects from Lena and Zosia are enough to tide you over until ‘Girls’ Season 5 premieres. And hey if they aren’t we totally understand. But we just happen to love reporting on the ways both actresses are using their voices to empower other women and give greater representation of strong, inspiring and creative women.


 

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