Meet The Girl Heralding The New Wave Of Brit ‘It’ Girls…With Curves

Felicity Hayward

Her name is Felicity Hayward, she is from Suffolk, UK and she is creating a stir in the fashion industry. Vogue Magazine recently sat down with her and wanted to know what all the fuss was about.

We are so used to seeing stick thin models dominating the fashion and social pages out of the UK, that it is rather refreshing to see this buxom beauty tipping the scales the other end a little. While Cara Delevigne, Kate Moss, and Alexa Chung have the skinny side well repped, it’s time we got to see more options presented to us in the way of British Fashion icons.

Get this, she was discovered while out at a Pub with friends one evening, and the person who “scouted” her happened to know famed British photographer Miles Aldridge.

She did a shoot with him, channeling Anna Nicole Smith, who she credits as one of her modeling inspirations. Soon after she was signed with Storm Models who are famous for representing the likes of Cara Delevigne, Andre Pejic, Carla Bruni, Vampire Diaries’ Ian Somerhalder and Victoria’s Secret’s Behati Prinsloo to name but a few. But they soon dropped her as Hayward tells Vogue “They don’t do much for curvy models”.

Their loss was another’s gain, as she was quickly snapped up and signed by giant agency Wilhelmina in New York, and Milk in London! Goes to show that sometimes rejection can be a good thing, as it makes way for something even better.

“Within a week of being with Wilhelmina, I was personally requested by Patrick Demarchelier and flown to New York for a shoot,” she said. “He was just lovely.”

Hayward says that modelling  was never a goal of hers. She studied photography at the University of East London, before she decided to become an art teacher for young boys with behavioural problems, something that she still does part-time.

So what are her thoughts on being a bigger woman in the fashion industry, which has now become her focus?

“My size never came into my mind,” she said. “I would never change myself for anyone, I’m a good representation of the average British woman. Anyone can get their arse in a certain dress. Just because I’m bigger, it doesn’t mean I hate skinny girls. Numbers don’t matter.”

She told Vogue her dream job would be to emulate her idol Anna Nicole and model for Guess. We wish Felicity all the best in her career as we can see how important it is for women like her to challenge the status quo, and pave the way for future generations and more open minds.

You don’t have to be rich or famous to make a difference or to live out your dream. The key is to persevere, work hard and never give up because of negativity along the way. Who would’ve thought plus size bloggers and models around the world would single-handedly change the entire face of the fashion industry! All it took was women being brave and confident in their size and widening the scope of what should be considered fashionable and beautiful.





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