Miss Possible Doll Range Empowering Girls To “Dream Big”


We’re all about promoting and finding positive role models, especially for young girls. We’ve seen a recent influx of toy creators making updated versions of the stereotypical toys that have been the staple options for girls for many decades. Products like Goldieblox are allowing young girls to be immersed in a world filled with problem solving and engineering from an early age, and getting excited about it.

Two moms form New York recently made headlines news after their Kickstarter campaign to fund a new range of female superheroes called ‘I Am Elemental’, all based on strong feminine straits such as bravery, honesty and energy, raised over $160,000 when they originally only asked for $35,000. That’s a 300% success because of all the supporters who are clearly wanting to see something new in that darn pink aisle. And instead of waiting for companies like Mattel to come up with the goods, everyday people are becoming the heroes using crowd-funding platforms to get great ideas off the ground.

Goldieblox was launched from a kickstarter, and so were the Lammily dolls created by artist Nickolay Lamm who, after examining what Barbie would look like if she had actual scientific body proportions, decided to take his illustrations one step further and creating a product that could counterract something as unrealistic and outdated as Barbie.

Speaking of which, Barbie has been having a rough time with her image lately. Given the study which showed girls are more likely to be inspired toward a career after playing with a Mrs. Potato Head toy than Barbie who has had roughly 150 career since her creation, it’s no wonder the toy company wanted to steer her away from the “plastic” imagery. Barbie now has her own linkedin page, and has even started taking on STEM jobs in an attempt to diversity her image.

But is it enough? Are girls excited about the new-look Barbie, or are they just looking for something new altogether. Another pair of entrepreneurial women, Supriya Hobbs and Janna Eaves, both engineering majors, decided they wanted to make a range of dolls showing girls what is really possible in life. Appropriately, they have named the range ‘Miss Possible’ and are currently running an Indiegogo campaign to crowd-fund the brilliant idea.

“We were both engineering students and when we looked around our classes, we thought ‘Where are all of the women?!’ In typical engineer fashion, once we found a problem we cared about, we attempted to solve it!” said Supriya on the campaign site.

The range of dolls are already being billed as “an empowering alternative to Barbie” and “real female role models“. How are they more real you might be asking? Because each one is based on a real life female pioneer. The first being released is Marie Curie. In the US, women only make up 24% of STEM industry jobs. The more girls are empowering to claim this world as theirs, alongside boys, the more these numbers will change in the future.

“I find her story especially inspiring, and I hope other girls will too! Marie had to sneak around to get an education while she was a child because girls weren’t allowed to study. Despite all of the challenges of being a woman in those times, she was able to reach Paris to study chemistry and worked her way to becoming one of the greatest chemists of all time. She won two Nobel Prizes in two different fields – one in chemistry, one in physics – and is still the only person to ever achieve that!” Supriya continues.


The project is two-fold: the doll comes with an accompanying app which teaches the story of each real life person the doll is based on, and has hands on activities relating to their specialty.

“We want every girl to see powerful role models who look like her. We are lining up a diverse group of women for our next few dolls,” they say, and are asking fans to vote on who they should create next.

The Miss Possible Doll founders say role models are important, because they directly have an impact on career choices for young girls.

“We want girls to identify with these characters and see that, before accomplishing such amazing things, these women were once little girls too.We know parents make incredible role models, and we want to show girls even more opportunities through our dolls. After all, you can’t possibly have too many great role models!”


Agreed! If Barbie and Bratz dolls have the power to have a massive impact on girls lives and pop culture worldwide, who’s to say more realistic and aspirational models like these can’t do the same when many people are supporting and demanding the need?

Check out the campaign video below and see how these two engineers are literally changing the world, one doll at a time.


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