The Online Shopping Site Catering To All Body Types. Finally!


Hey ladies, you know you’re an online shopping aficionado. But have you ever tore your hair out in frustration after ordering what you thought was your size, only to receive something that is two sizes too small? Yep, it sucks. And with all the photoshop scandals appearing on websites of some major stores, it’s easy to lose faith in the online shopping model of convenience.

But not just yet…

Along comes a goddess on a white horse to save the day and restore our faith in buying clothes online that will actually fit us! Sizeable is the fashion e-commerce site which has saved the day. It is an Australian site started by Melbourne fashion writer Larissa Thorne, 25, who started the business after being so frustrated with the existing model of buying clothes online.


It launched in early May 2014, and we predict it is going to be a major hit, spawning many copy-cat sites who will realize what a genius idea this is!

So how does it work? When you go to the shopping page on the website, you will first be directed to choose a model which closely represents your body type. Larissa enlisted the help of 6 of her friends (that’s right, none of them are pro models, but everyday women representing the ones who are buying the clothes) and they can easily show customers what each piece of clothing will look like on their body.

The six models are sizes ranging from 6-14, and the site also provides a detailed description of the model’s measurements.

“Sizeable came from the knowledge that women come in all shapes and sizes, so if you don’t happen to be in that small percentage of ladies who have a body like your standard fit model then shopping online can be difficult,” explains the website.

“Adding to the problem is an industry that has no standardized sizing system, which means that your size can vary wildly from brand to brand making the problem even more obvious. This means that even if two women generally wear the same size, how they fill out and fit certain items can be vastly different.”


“Some of us are short and some are tall. Some women have big boobs and some have almost none. Some are giving Beyonce a run for her money with their killer curves and some may feel self conscious about their flat bum. So if we’re all so different then how are we expected to be able to find clothes that not only fit right but suit our body shape? Well that’s where Sizeable comes in!”

YES! While the website recognizes that all women in the world don’t only fit into 6 sizing categories, its a damn good start that we wish all sites were subscribers of. So bravo to Larissa for starting an awesome new trend.

“When shopping online I could be anything from a size 8 to a size 12. You look at a model who is a size 8 and have no idea of that’s going to fit you or look good on you. Then you buy it and it’ll be gaping at the top, tight on your bust, and it’s just money down the drain,” she said in a statement to the Daily Mail.

Another reason why an online shopping site offers a range of sizes and models, is to eliminate any possibility of body image issues and help women feel good about their bodies.

“It’s a bit of a no-brainer, we all know there are millions of beautiful women out there who don’t look like a Victoria’s secret model.”

“I find shopping online can be really demoralizing something. It’s left me feeling really down on my body and we want to encourage women to embrace how they look,” she said.

The good news is Larissa plans to add more models to the website’s lineup, including a 14/16 sized woman with more defined curves, and a 4/6 for the smaller body types. Here’s to the new generation of fashion sites which see catering to all types of body shapes and sizes as a standard foundation. Let’s be real, if you’re not marketing to real women, who the heck are you targeting?!




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