Pirelli Calendar Makes History Featuring Its First Plus Size Model

candice-huffine

Just so we’re clear, being plus size is not news, because women come in all shapes and sizes and that is just normal. But apparently not in the fashion world just yet, and because this industry wields such power over the minds of young men and women, positive messages about body diversity are a must in the media, as far as we’re concerned.

Now that we’ve got that little disclaimer out of the way, let’s talk about something awesome that has recently happened at the upper echelons of the fashion world. The Pirelli Calendar which is one of the best known calendars in the fashion world has started to branch out from its usual schtick featuring fully naked only skinny girls.

Now in case you were wondering how naked models strewn about in exotic places like waterfalls and dilapidated brick buildings have to do with the sale of Italian tires, don’t ask us, we have no idea, but at this point it seems to be an industry icon…

Joan-Smalls-Pirelli-calendar-2011

But the calendar creative directors seem to be aware of the movement that is happening within this world, where the internet, social media and fashion blogs have hijacked the industry with images and messages of what people really want to see: diversity.

In 2013 they hired National Geographic photographer Steve McCurry to photograph a special edition of the calendar for charity, featuring the usual slew of supermodels this time with clothes on.

And for the 2015 edition they are continuing the trend by not only having another edition featuring clothes models, but also including, for the first time ever, a plus size model! Yep, they have made history simply by doing this. Funny how it took including a bit of diversity, rather than nudity, to make history. Perhaps this will spur them on to up the ante every year in this department.

The woman featured is 29 year old American plus size model Candice Huffine, who you may recognize as one of three plus size models who were featured on the cover of Vogue Italia for the first time in 2011, alongside one of our fave fashion models Robyn Lawley, and Crystal Renn.

vogue-italia-cover-plus-size-models

She will appear alongside regular faces such as Adriana Lima, Natalia Vodianova and Karen Elson for the fetish-themed calendar honoring the new ’50 Shades of Grey’ film which is coming out the same year.

It is the first time in 50 years that a woman with curves has been part of this iconic calendar, and no offense to all the other girls who have been part of it previously, but it’s about damn time they expanded their representation of women a little!

“My presence on this set – the most glamorous in the world – is a sign that things are really changing!” Candice said in an interview about her experience.

Too darn right Candice. The fact that it has taken literally half a century for fashion elites to diversify their female body representations is quite alarming. And as for the argument “fashion is meant to be aspirational” as the excuse for certain casting choices and excessive photoshopping, they don’t hold ground. How on earth is anyone in their right mind going to actually aspire to be an air-brushed model who doesn’t exist in real life thanks to digital editing?

The “aspirational” aspect seems to be cover up to get women to feel more insecure and spend more money on the things that will never actually make them happy. But now that there is a huge trend moving away from unrealistic imagery and shifting in the direction of realism, perhaps there will com a day when a woman larger than a size 00 being photographed for an iconic brand, designer, calendar, whatever will no longer be news.

Women want to be represented in the fashion and advertising world. And what creative directors and advertisers are starting to see is that the more types of bodies they cater for, the more their business increases anyway. It’s a win-win for everyone.

Candice, we can’t wait to see you rock that calendar and represent all the curvy women out there! Check out a sneak peek below:

candice_huffine-pirelli-calendar-2015

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