Skincare Queen Linda Rodin Damns The Culture Of “Ageism”


Linda Rodin isn’t your average beauty queens. For one, she has her own majorly successful skincare line simply called Rodin, she is the former fashion editor of Harpers Bazaar, and at 65 helped the Olsen Twins show the world in January that style is not dictated by a number by being cast as the model for their collection ‘The Row’.

She certainly plays by her own rules in this cutthroat industry, but is also showing many people that numbers or labels should not restrict you in anyway, unless you allow them of course.

In an interview with The Style Report, Linda explains more about her views on ageing, and the different perspectives on the issue in real life and in fashion.

“I don’t think 66 is old; it’s just that – in our culture – 26 is old,” she says, showing she has no problem admitting her age.

“I have so many friends who are older than me who feel young, too. In the fashion and beauty bubble I am a strange bird, but in the wider context of the world, I’m not.”

It is such a bizarre statement to make, as if the fashion “bubble” is a different planet. Shouldn’t they be marketing to real people in the world, rather than a small elite which that industry deems as “perfect”?

Linda goes on to say she hasn’t been completely immune to the pressure to look young, and has caved into having a procedure done in the past.

“I tried filler about three years ago and one day I looked in the mirror and thought, ‘Something’s wrong.’ My chin was getting bigger and even though my face was smooth, it didn’t look pretty to me. You can fill up and smooth out, but it doesn’t always look better,” she revealed.

But it’s not just physical enhancement that bugs her, it is also the digital kind which is unfortunately a staple of these industries.

“I did a shoot for a magazine that was so retouched that I looked like a Martian. I told the editor that she couldn’t publish them. But then every face in the magazine – young and old – had been completely redone. I actually like the way I looked. I thought it was funny, but it was such a fraud.”

In an interview with Womens Wear Daily, actress Charlize Theron, 39, thinks women are in their prime in their 40s, because they get more secure as they get older.

“It’s ironic that we’ve built the beauty world around 20-year-olds, when they have no f–kin’ concept about wisdom, what life is about, having a few relationships below [their] belt and feeling hardships, to grow into [their] skin and feel confident within [themselves] and to feel the value of who [they] are, not because of a man or because of something like that. And I think that’s such a beautiful thing.”

“Yhat’s why I think people say women come into their prime in their 40s. And then for some reason our society just wants to go…it’s like a dead flower. It’s like we wilt for some reason. And men are like fine wines — the older they get, the better they get. It’s such a misconception, and it’s such a lost opportunity because that’s when I think women are really in the true moment of their sensuality.”

If only more powerful women in fashion and beauty would speak so candidly like this, and allow the younger generation feeling the pressure to look a certain way to understand changing the way they look to please someone or a company is not the recipe for career longevity.

If being a “strange bird” means you are comfortable in your own skin and inspire other women to be the same, then we’ll take strange over “fitting in” any day!


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