Tech Mogul Randi Zuckerberg: “Stay True To Yourself”


She’s got that famous last name, Zuckerberg. Yep, Randi is the older sister of Facebook founder and silicon valley whizz kid Mark Zuckerberg. But don’t let that define her in your mind, because you ain’t seen nothin’ yet.

Randi shouldn’t just be notable because of her last name and her sibling association, as this woman is a fierce entity unto her own and is a great role model for many working moms and female entrepreneurs out there.

She is an author, the CEO of her own media empire and mom to son Asher. However she did start her incredible journey at Facebook, which became the launchpad for her career. Randi was the Marketing Director at the social network, and was often the person who would give the press statements and TV appearances for anything to do with the company.

She eventually started her own company, Zuckerberg Media, which keeps her ridiculously busy, and recently published a book called ‘Dot Complicated’ which is all about that tech-life balance we all need to be aware of in the 21st century world ruled by technology. It is a very entertaining and eye-opening read.

In an interview with online fashion portal Net-A-Porter Zuckerberg talks about another issue: being a woman in the tech world. With the news that Facebook COO Sheryl Sandberg, at age 44, has just become one of the youngest billionaires ever, it’s hard not to see why more and more women are being enticed to this world which for so long was dominated by men.


There are many things about the tech world Randi wants other women to know, so they too can be the best and make a great living. In her book she details her salary negotiation with brother Mark in the early days of Facebook, saying it was learning about shares which is something not many women count on.

“That was a good learning moment,” she says. “Before that, I didn’t know equity was something you could ask for in a company. I included that in the book to urge more women to negotiate themselves a better deal.”

She says asking for equity means you are a true businesswoman, and you are serious about your job. Women are often undervalued compared to men in the workplace, so her advice is quite timely.

“Women often come to a business with the same skillset as men but they fall behind because they don’t negotiate as well. Asking for equity says: I believe in this company.”


Another thing she wants to encourage women with is owning their own femininity. It’s not about trying to act, look, or dress like a man just to make it in the corporate world. Women shouldn’t have to apologize for who they are just to get a foot in the door, and she cites examples like Sheryl Sandberg and Yahoo’s Marissa Mayer as women who aren’t afraid to get glam.

“It used to be that you could only wear jeans and tees [or] you’d frighten the engineers. But Marissa Meyer is not afraid to have a little glamor. You should be able to own your success and your femininity.”

Randi says it is important to know when to unplug and sign-off from the digital world, which she details so well in ‘Dot Complicated’. She is not afraid to dress up to the nines and look her best for business meetings, and says this is an important part of her identity, for which she will not apologize.

Her advice to us all is “You have to be true to yourself.”

We will never progress in life if all we want to do is be someone else. Great advice Randi! If being ourselves is the secret ingredient for making our lives go from mediocre to the best it possibly can be, then we are on board with that.

Watch Randi tell CNN’s Christiane Amanpour in the video below how she wants to inspire more young women to be entrepreneurs and be successful. “An open door is not an opportunity unless you walk through it.”


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