The Brand Built by over 50,000 Black Women, Created To Heal Generational Wounds

Nijiama Smalls, the author of the acclaimed “Black Girl’s Guide to Healing Emotional Wounds” series, is not only a writer but a visionary entrepreneur who has successfully created a significant platform for the emotional healing of Black women and families. As the founder of the first virtual space dedicated to this purpose, Smalls has skillfully leveraged the power of social media, community engagement, and storytelling to bring visibility to her mission and make her book a leading bestseller.

Nijiama Smalls’ journey to creating her emotional wellness platform and writing “The Black Girl’s Guide to Healing Emotional Wounds” series is deeply personal. Raised in a fatherless home, she grappled with feelings of rejection that profoundly impacted her relationships, including her marriage. This emotional struggle became a pivotal force that inspired her to turn pain into purpose, leading to the creation of a healing space for Black women and families. 

Her work in Washington, DC, providing career and behavioral support to women and families devastated by the crack cocaine epidemic was also a major source of inspiration. Witnessing firsthand the emotional and generational trauma caused by addiction, poverty, and systemic barriers, Nijiama became committed to creating resources that address the often-overlooked emotional wounds within Black communities. These experiences shaped her understanding of how deeply trauma impacts emotional health and led her to build her platform, where she provides tools for emotional healing, self-reflection, and growth.

Building a Community Through Social Media

Smalls understands the profound impact of community and has built an expansive network through her Facebook group, where thousands of Black women gather to share their stories, find support, and access resources for healing. This online community has become a sanctuary for many, providing a space for collective growth and emotional recovery.

In addition to her Facebook group, Smalls has harnessed the reach of other social media platforms to amplify her message. Through consistent, thoughtful content that resonates with her audience, she has cultivated a loyal following. Her posts often address the unique challenges Black women face, offering both empathy and actionable advice, which has helped her connect deeply with her readers.

The Power of Storytelling

One of the key factors in Smalls’ success is her ability to tell stories that genuinely resonate. Through her social media channels, she shares personal anecdotes, reader testimonials, and insights that reflect the lived experiences of Black women. This storytelling not only humanizes her brand but also builds trust with her audience. By addressing issues such as trauma, resilience, and self-care in a relatable way, Smalls creates a powerful narrative that encourages others to embark on their personal healing journeys.

Expanding Reach Through an Engaged Email List

Beyond social media, Smalls has cultivated an extensive email list with over 25,000 active participants. Her e-newsletter serves as another touchpoint where she can engage directly with her audience, sharing exclusive content, updates, and resources. The success of this newsletter is a testament to her ability to maintain a connection with her audience, keeping them informed and engaged in her mission.

From Storyteller to Bestselling Author

Thanks to her strategic use of digital platforms and her authentic approach to community building, Smalls’ book, “Black Girl’s Guide to Healing Emotional Wounds,” has become a bestseller. The visibility she has created through her online presence and the trust she has built with her audience have translated into tangible success, as more and more people discover and connect with her work.

A Visionary in Emotional Healing

Nijiama Smalls is more than an author; she is a leader in the movement for emotional healing among Black women and families. Her innovative approach to leveraging digital tools and storytelling has not only elevated her book to bestseller status but has also created a lasting impact on the lives of those who follow her work. Through her dedication to this mission, Smalls continues to inspire and empower others, fostering a community where healing is both possible and celebrated.

You can get in touch with Nijama Smalls and join the Black Girl’s Guide to Healing Emotional Wounds community on Instagram, TikTok, X(Twitter) and Youtube.

More about Nijama Smalls – Author of “The Black Girl’s Guide to Healing Emotional Wounds” and “The Black Family’s Guide to Healing Emotional Wounds” Nijiama Smalls is a writer, emotional coach, and speaker. She has written for local, national, and global publications and spoken on numerous platforms on the topics of healing emotional wounds, emotional intelligence, self-love, and destroying generational patterns. She has also been featured in Black Enterprise, Blavity, DCFox5 News and more. Nijiama is also CEO and President of the first and only virtual space for the healing of Black women and families, theblackgirlsguidetohealingemotionalwounds.com

The wife of Pastor Shamon Smalls, Nijiama Smalls is a mother of two and a southern belle. A native of Rock Hill, SC and current resident of Northern Virginia, she has spent many years working as a career counselor and program manager in Washington, DC serving inner-city youth and adults. Nijama also holds certifications in Emotional Intelligence, Trauma Informed Care, Mindfulness Mediation, and Cognitive Behavioral Therapy.