The Key To Thoughtful Giving This Holiday Season: Support Local Businesses

By Mukta Cholette

The real revolution happens in the small actions—like shifting your holiday shopping from the major retailers to the local businesses that need it most. It’s these small changes that can make a big difference, both in our communities and in the lives of those we love.

Here are some gift ideas that are personal, meaningful, and help support businesses that align with values we believe in:

Supporting Local Makers and Artists

Small businesses, especially those just starting out, often pour their hearts into what they do. Their creativity and hard work deserve recognition. Recently, I reconnected with a childhood friend who opened an art studio in the Bay Area. Her designs are magical, and I decided to purchase my holiday greeting cards from her. Her studio, Three Acorns Studio, creates beautiful, original designs (see the image below!). If you’re looking for something unique this holiday season, check out her work at threeacornsstudio.com.

A Sweet, Guilt-Free Treat

If you’re shopping for someone who loves chocolate but is mindful of their health, consider Venice Organics. Rowe, the founder, creates delicious bean-to-bar chocolate with only three ingredients and added adaptogens. It’s a treat that’s both indulgent and good for you. Rowe ships these hand-crafted bars across the U.S. and also makes special stuffed dates for select markets. It’s a great way to support a small business while treating someone you care about. Visit veniceorganics.com.

A Local Restaurant Gift Certificate

Gift certificates to local restaurants are a perfect way to support your community and share a meal with a loved one. Lorenzo Mottola, owner of Vino e Cucina in Long Beach, shared how much it means when people show up, especially when restaurants face fierce competition from services like DoorDash and Uber Eats. As he puts it, “We work hard to get people through the door, and it means so much when we see them come back.” Consider supporting a local restaurant and giving a gift certificate this year—your gesture goes beyond just a meal; it’s a show of appreciation for hard-working businesses.

Gifts Tailored to the Person’s Current Needs

Sometimes the most meaningful gifts are the ones that align with someone’s current journey or phase of life. If you read my recent blog Embracing My 40s: A Journey into Non-Invasive Cosmetic Solutions, you know I’ve been in my “beauty” era. I’ve discovered some skincare products that have truly worked wonders, like the 8-in-1 Biodefense Serum from DefenAge. I gifted a bottle to my sister, who’s also been loving the results. Finding a product that suits someone’s specific needs can be a great, thoughtful gift.

The Gift of Time and Effort

There’s nothing more personal than a handmade gift—whether it’s a scarf, a painting, a homemade pie, or even a heartfelt poem. These gifts show that you put time and effort into creating something just for them. And if crafting something isn’t your thing, consider gifting an experience. A couple’s massage, tickets to a show, or an escape room certificate are great ways to create memories together—experiences can be the most meaningful gift of all.

Quality Time

When my husband asked me what I wanted for Christmas this year, I found myself already feeling fulfilled. I have everything I need and I don’t need more “stuff”. This year, the best gift I could receive is time with my family. So, we’re focusing on creating memories and experiences together, which I truly believe is the most valuable gift of all.

This holiday season, let’s think beyond material gifts and focus on what truly matters—supporting the businesses that make our communities stronger and giving meaningful gifts that create lasting memories. Happy holidays!

Mukta Cholette is the owner and founder of Creative Marketing Ninja, a digital marketing firm based in LA. With a unique blend of fine arts and martial arts in her background, she brings a creative flair and Black Belt focus to every project. Outside of work, Mukta cherishes time with her family, hones her karate skills, and loves spending time outdoors and exploring creative pursuits.