The Powerful ‘Born And Made’ Campaign Reminds Women They Are Beautiful, Confident & Unique


We love campaigns that send a powerful message to women! But this article is about no ordinary campaign. ‘Born and Made’ is a commitment to help women celebrate their beauty. Activist organization I Am That Girl has teamed up with beauty brand Carol’s Daughter to inspire and remind women that they are valuable, important, unique and they don’t need to aspire to be anyone else.

The campaign created a hashtag #bornandmade and are asking women to go to their website, upload a photo, fill in the blanks and share the image across social media. Founder of Carol’s Daughter Lisa Price (who is in real life the daughter of a woman named Carol!) said the idea for asking women what they are “made with” in the campaign because of the way her brand name came about.

When I needed to come up with a name for our company I decided to come up with a list of things that I was and a list of things I wanted to become,” writes Lisa on the Carol’s Daughter’s Facebook page.

“I figured I would affirm something wonderful about myself or call into existence something yet to happen to me. So amongst the things that I was and am was Carol’s daughter, I was also Robert’s daughter, and at the time Hank’s secretary and Gordon’s girlfriend. I wanted to become Gordon’s wife so I didn’t want to affirm the girlfriend position so I picked ‘Carol’s daughter,” she said.

Essentially, that foundational story of the brand became the impetus for Lisa wanting to inspire her community of women and beyond, and teamed up with I Am That Girl to engage a wider audience of females.

We had the chance to chat exclusively with Lisa and IATG co-founder Emily Greener about the significance of the Born and Made campaign, and what they hope to achieve with it.



How did the idea for #bornandmade come about?We knew we wanted to reach women in a meaningful way. Luckily we didn’t have to look further than our very own products. On each bottle, we print “Born In Brooklyn. Made with Love” to honor our brand’s heritage as the brand was born in Brooklyn and made with love. Where I come from, whose child I am and those in my life who have shaped me, have all led me to become the woman that I am today. This campaign causes you to pause and reflect so we knew we were on to something. And the response has been incredible, it’s an honor to have so many women sharing their stories.

How do you hope empowering girls to remember where they came from will work against the negative images they are often bombarded with in the media and society?

I hope that girls will use this campaign to reflect on not only themselves, but others as well. With so many voices out there saying who you should be, now’s the time to celebrate what makes you unique.

How did your own “Born and made” story contribute to how you see yourself today?

Being born to Carol and Robert meant I was born into a large family. My mother was the youngest of seven. I grew up knowing family first and also the support of extended family. Everything everyone did we did with each other’s help. We never hired moving companies when someone moved. The family did the work. There were no play dates, tutors or babysitters. That was Nana, Aunt So-and-So and my Gramps tutored me in Spanish. These are the people who made me.

With regard to Brooklyn, it is where I am from and where I live. I have watched Brooklyn grow and change since I was a baby. The block where I live today is where I spent my whole life. My mother’s wedding reception took place in my house. (It was my aunt’s house at the time.) I got dressed for my wedding with my bridesmaids in the room that is now my daughter’s bedroom. The house next door to me was my other aunt’s home and my Nana died in that house from grief over losing her husband the day before. Brooklyn is in my blood and is a part of all I do. I couldn’t shake it if I tried.

What message do you have to all the women and girls out there who are struggling to find their authentic voice and be empowered?

I encourage all girls and women to trust their gut, to trust that voice inside to empower themselves to speak up.

How do women cut through the peer pressure and noise to learn to love ourselves? 

It’s crucial for women to practice self-love, to truly know themselves and who or what makes them happy. It’s liberating once you decide that what you think about yourself is what really matters.  When I was at my lowest with regard to self-esteem, I looked in the mirror and told myself everyday how much I loved me, even though I did not believe the words. I had to. The work that it takes to be better, stronger, healthier, etc., you won’t do for something or someone you do not love. You must start with embracing who and what you are today and go from there.

If you would tell your teenage self one thing today, what would it be?

Do not worry about what other people say about you. Know what you are doing is right for you, your spirit, your family, your God and go from there. What others have to say about you and your path is just noise and has absolutely no importance in your outcome in this world.


When you first heard about the #bornandmade campaign, what made you want to get I Am That Girl involved?

This was a collaborative idea and conversation with Carol’s Daughter and the creative geniuses who took the original “Born in Brooklyn, Made with love” sentiment on their product to a whole new level. The idea that every girl would have an opportunity to so easily and creatively tell their own unique story through this lens and celebrate the mothers who came before them made this a no-brainer.

In a nutshell, talk to us about how IATG is working to change the way girls see themselves in society?

I AM THAT GIRL is a community with a shared set of values that calls for a higher standard for how girls treat each other, themselves, and the world. It’s a place that’s safe to be who they are instead of who they think they are supposed to be and to have honest conversations about things that matter.

When girls belong to a community of people who have their backs and they feel empowered to speak their truth, all of a sudden they realize they are not alone, they become educated in how messages in media affect them, they connect with shared struggles and fears and passions and epiphanies, they hold each other accountable to be the powerful versions of themselves they know they are inside, and then they start to see themselves for who they really ARE, instead of who society is telling them they are NOT.

How does your own “born and made” story contribute to who you are today and your success?

Well, I wrote that I was “made with child-like wonder” which very much plays in to where I am today. My curiosity and desire to always laugh, stand for what’s right, ask lots of questions, dream huge, and dance on the line of being “realistic” vs. idealistic have all contributed to me ending up here – leading a movement of girls who are demanding we shift girl culture.

I don’t really hear the word “no” and I think my silly nature makes me relatable whether I’m talking to girls or the heads of big brands. I don’t take myself too seriously and I simultaneously won’t stand for injustice. I wake up every day dreaming and imagining up a world that I want to live in. Also, I get to hang out with high school and college girls all the time, which is awesome, and we have spontaneous dance parties as often as possible.

Nearly 100,000 girls and women have submitted their own stories for this campaign, what does that signify to you?

This signifies what we have known for the last 8 years of building I AM THAT GIRL – people are actually pretty simple and all want the same thing… to be seen, be heard, and belong.

What do you hope women will learn from tapping into their authentic selves and seeing themselves as powerful?

They will tap in to being at peace with who they are, they will learn that they’re not alone, that they’re powerful beyond measure, that hurt people, hurt people and this world needs them, and that the most significant relationship they will ever have is the one they have with themselves.

If you could tell your teenage self one thing what would it be?

It’s okay to cry. Vulnerability is strength.



Check out our editor-in-chief Asha Dahya’s #bornandmade image shown here, as well as the campaign video below. Be sure to make your own, spread your message, and empower your community with this commitment to yourself.

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