This Victoria’s Secret Model Just Proved Why #AskHerMore Is An Important Campaign


Remember the name Magdalena Frackowiak, because although she may not be the first model you imagine when talking about the annual Victoria’s Secret runway show where millions of people around the world tune in to watch the latest show-stopping designs and the pop stars who musically grace the stage alongside them. Her name may not even ring a bell when talking about models from Eastern Europe, but after what she recently did backstage before the 2015 VS show, we have a feeling you may start to think differently about her.

Most of us know the media frenzy that happens backstage at the Victoria’s Secret shows, where celebrities, models and press alike are all clamoring for their pound of flesh, literally. Selfies, Instagram posts, glimpses of the outfits and media sound bites are the order of the hour.

Many view the modeling world as something vapid and models are unintelligent beings who should be seen and not heard. While there are many problems within the fashion industry as a whole when it comes to body image and the perception of women, we should be quick to point out just how big of a role the media plays in perpetuating those damaging ideals.

So when a TMZ “reporter” (let’s face it they are more known a a celebrity gossip and tabloid machine) decided to film the show backstage, they clearly tried desperately to find some angle that would be click-bait worth. They filmed the snacks that were available to press and models such as sandwiches, and then proceeded to ask some of the models what food they were most looking forward to eating after the show.

In the video below we see a few girls answer the question, citing things like pizza and ice cream as the item they are looking forward to the most. Then they came upon Magdalena sitting at a makeup station, and asked her the same question. We bet they had NO idea the total shutdown they were about to get.


“What!? No guys, not these kind of questions. This is stupid. Ask more smart questions, not [about] eating after the show,” she says.

“You make me look like an idiot, it seems like I’m starving myself and I can’t wait for the show to end to eat,” she adds before waving them away like a boss!

You can tell the TMZ reporter was taken aback as we hear his nervous voice start to ramble on and try to make up for a ridiculous line of questioning.

Let’s touch on something Magdalena said, which the TMZ guy probably had no idea he was perpetuating. She talks about not wanting to look and sound like she is starving herself, which in essence points to the unspoken issue of eating disorders. While she didn’t explicitly say that, there are many models and celebrities who have openly spoken about their battle with eating disorders, and some like Cara Delevigne who have accused the modeling industry of fueling her depression.

It’s no wonder that countries like Israel, Italy and France have explicitly created laws that seek to prevent eating disorders among models in the fashion world and dissuade the industry from holding up unhealthy standards as the “ideal”.

The National Eating Disorders Association here in the United States say the media plays a huge role in the way eating disorders are formed and perpetuated in not just women, but also men. We are increasingly feeling the pressure to look a certain way thanks to the large amounts of content we consume on a daily basis, so when a voice like Magdalena’s breaks through the white noise to say something empowering and sensible, we take notice.


Aside from the obvious ridiculous nature of focusing on what a model is going to eat after a big runway show, there is also the idea that it is “making her look stupid” as Magdalena said. Which brings us to the all-important #AskHerMore campaign that we have become huge fans of. It started early 2014 during awards season when the team behind Miss Representation launched a social media hashtag to force red carpet reporters to ask female celebrities about more than just their physical appearance.

Fans jumped on board big time and started tweeting and suggesting the types of questions they should ask instead, which focused on the work (the actual reason they were even there on the red carpet that night), and all the other interesting questions that men seemed to get asked a lot, but not women.

It was such a big hit that during the 2015 awards season it was being used again. Here’s why we love what Magdalena did: she showed the world that despite that awful comments and slights people often make about the fashion industry, the fact of the matter is that there are plenty of hard working, talented and creative people who deserved to be recognized for something other than just their appearance, for example.

Yes, modeling is a job that is based around physical appearances, but instead of asking dumb questions about her diet, the TMZ reporter could’ve asked about the outfits Magdalena was going to wear on the runway, how heavy were they, what kind of bling are we expected to see, what does it mean to her to be a Victoria’s Secret model, what was her journey like being a girl from Poland now living in New York, etc etc.

Shame on you TMZ, but hey what else did we expect… Bravo Magdalena for refusing to be part of a continual system that sets women up to fail and portray them as vapid, uninteresting and shallow beings. If you need any more convincing that #AskHerMore is a vital disruption of the media world today, this is it:

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