Tyra Banks’ New Video Campaign Shuts Down Fat Talk Amongst Women


Enough is enough. We need to stop being body bullies to ourselves and others. It is a pandemic that is very specific to women and the female culture worldwide. It is an ugly, horrible trend that we each need to be responsible for, and we can start by changing the way we talk about our own bodies.

We have seen how Dove are using their marketing dollars to change the direction of their advertising. Both their “Real Beauty Sketches” campaign and ‘Unstoppable” campaigns they are allowing women to think deeper about the way they view themselves and how an attitude shift (as well as some of their great products, of course!) will go a long way to achieving genuine confidence.

It seems they aren’t the only ones who want to be part of the body revolution on a corporate level, because breakfast cereal Special K have just launched their own thought-provoking campaign, in conjunction with Supermodel and entrepreneur Tyra Banks.

The video is called “Shhhhut Down Fat Talk” which sees a series of women in a clothing store looking at labels on clothes which say things like “cellulite is in my DNA”, “I look fat in this” and “I have a muffin top”. These labels aren’t there to make the women feel bad about themselves, but to show them how damaging these lines of thought can be, especially in regard to themselves. These statements were taken from actual tweets and posts from social media written by real women.

Some of the women in the video say: “This is like looking at the inside of my head,” and “These are all things that I have said.”

It’s the realization that we are bullying ourselves with this “fat talk” that makes this video startling. Sure, we shouldn’t be walking around saying nasty things to others, but if we condemn our own appearances on a daily basis, how are we supposed to help others? It starts with us, and who we are within that will radiate outwards toward our fellow sisters.

In the video the women say that we are all in this together, and we need to be each other’s support in reversing the fat talk.

America’s Next Top Model creator, host, and executive producer Tyra Banks is part of this special campaign, as positive body image has always been a cause close to her heart. She openly told the media to “kiss my fat ass” after a popular gossip magazine made fun of her weight gain while on on holiday wearing a bathing suit. She has also admitted to hating diets, and is not ashamed to be a curvy, healthy, happy, successful woman who loves good food (i.e., a woman after our hearts!)

Tyra recently told Huffpost Style that she doesn’t like the way fuller figured women are labeled by the fashion industry, and how she is working to change that.

“I don’t like the label ‘plus-size’ — I call it ‘fiercely real.’ On ‘Top Model,’ we call it fiercely real. I don’t want to use the term ‘plus-size,’ because, to me, what the hell is that? It just doesn’t have a positive connotation to it. I tend to not use it.”

“I know firsthand how much criticizing your body negatively affects self-esteem, but as a role model, I try to maintain a positive attitude and healthy approach to managing my weight,” she said in a press release about the new campaign.

“That’s why I’m excited to partner with Special K to help empower women to not only feel confident about their bodies, but also to remove those negative thoughts and show them how to employ tips and tricks to make their least liked physical attributes look better.”

She posted this picture on Instagram with the caption urging all women to join her on this important journey.


“It’s time 2 strut through life w/ extra boom boom pow. #FightFatTalk w/ me & Special K by posting UR SHHHH selfie!”

And this:


“Have U snapped & shared UR SHHHH selfie yet? #FightFatTalk with Special K & me!”

The unique element about this campaign is that you can let the Fight Fat Talk site search your Facebook friends and Twitter followers for complaints about weight, and then share the promotion with them. The site also tallies the number of tweets using the trending topic #FightFatTalk.

We encourage all women, girls and men out there to watch the video below and to take stock of the words we use everyday. We also suggest taking on board what actress Jennifer Love Hewitt does (no stranger to media body-bullying) who begins and ends her day looking in the mirror to give herself a compliment. It’s a simple way to start and end each day hearing something positive about yourself, which will in turn allow you more confidence to encourage others.

There’s no excuse, let’s fight the fat talk and stop being body bullies to ourselves!


  1. Pingback: Female Student Starts Social Media Movement To Fight "Fat Shaming"

  2. Pingback: Emma Stone Says Women Who Shame Themselves & Each Other Suck!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.