UN Sustainable Dev’t Goals Channel The Spice Girls In This Campaign For Gender Equality

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It has been 20 years since the Spice Girls were unleashed upon the world with their breakout girl power anthem ‘Wannabe’. But today the song is being rehashed in the best way possible that turns up the volume on its female empowerment meter. The United Nations’ 17 Sustainable Development Goals were launched in 2015 were designed to target specific areas of need in the world in order to end global poverty by 2030.

The number 5 goal is gender equality, because as we have seen in many international forums focused on alleviating poverty and other injustices that disproportionately affect women (child marriage, sex trafficking, lack of education, acid attacks, female genital mutilation) when girls and women have equal opportunities in society to participate in the economy, in the workforce and provide for their families, it is not just them who thrive, it is also their communities.

One of the ways to improve the status of girls and women is to engage leaders, governments and heads of state to recognize the needs and create legislation that makes way for a more equal society. The Global Goals campaign wants all of us to get involved by reaching out to our legislators and telling them “what we really really want”, whether it’s more laws regarding equal pay, greater access to equal education opportunities, or an increased amount of focus on ending gender-based violence.

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Using the hashtag #whatireallyreallywant and utilizing the legacy of the Spice Girls’ in-your-face girl power brand, it’s clear that the Global Goals campaign is not easing into their mission, they want to get a major head start. In the lead up to a major summit in September, social media users are being asked up upload an image of themselves or a directive explaining what we want to see more of in the world.

“In 2015 world leaders promised to put girls and women first when they signed up to the Sustainable Development Goals to end poverty, fix climate change and tackle inequalities. Girls and women are disproportionately affected by these challenges and are key to building resilient communities to withstand them. That’s why we need to ensure World Leaders and the Secretary General of the United Nations listen to the voices of girls and women and put them first in policies and plans,” says a description of the video.

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“2016 is our chance to use our collective power and tell world leaders what we really really want for girls and women.
If you make the noise, we’ll get your message to world leaders at the UN in September. The Global Goals will only ever be achieved if governments, businesses, communities and YOU invest in girls and women.”

The Global Goals enlisted the help of charity Project Everyone as well as female artists such as Jacqueline Fernandez, Seyi Shay, Gigi Lamayne, M.O., Taylor Hatala, Larsen Thompson from Nigeria, South Africa, the UK, US, Canada and India to recreate the iconic music video from 1996 but add some clear gender equality messages throughout the nearly 2 minutes.

The video was released on Tuesday, July 5 and got some major help from original Spice Girl members Mel C and Victoria Beckham.

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The former Spice Girl-turned acclaimed fashion designer also tweeted what she really really wants to see the end of:

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So what are you waiting for? Now it’s our turn to start sharing our thoughts on how we want to see improvement in the lives of girls and women globally. It’s one thing to have an organization like the United Nations implore its member states to sign a pledge to do their part to end poverty and inequality, it’s another thing to engage ordinary people like us to put the pressure on and demand change where it is desperately needed.

You can find out more about The Global Goals by going to their website, and watching the video below:


 

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