Victoria Beckham – From Wannabe To Working Woman

Victoria-Beckham

This week has seen former pop-princess Victoria Beckham claim yet another number one spot – only this time, the accolade recognizes her business acumen rather than her booty shaking musical contributions.

The award, dished out by Management Today magazine, acknowledges the near meteoric rise of Beckham’s fashion label and her successful transition from starlet to CEO. Founded in 2008, the eponymous label now boasts a brand new 6000 sq ft flagship boutique in Mayfair to complement the Battersea HQ which employs 100 staff and occupies several floors.

The figures speak for themselves, with sales growth of 2,900% and employment growth of 3,233% over the last five years, the brand has gone from strength-to-strength. Turnover has also rocketed from a modest £1m to a healthy £30m in the same time period. Victoria Beckham herself is now worth an estimated £210m and has been hailed by many in the industry as a “style icon” – picking up yet more awards at London Fashion Week.

“First time around I felt famous, but now I feel successful,” she has said in the past.

As one of the Spice Girls, Beckham was instrumental in the popularization of “girl power”; a global phenomenon that challenged the perceived, mutually exclusive relationship between femininity and feminism. Known for her elegance and sophistication, Victoria made no secret of her love of the little black dress, and many of the products in her fashion line have followed in the same vein. Perhaps the fact that black has a slimming effect has increased the label’s popularity amongst those looking to emulate the fashionable 40 year old, however, the real success story  is down to Beckham’s dogged pursuit of sustainable business practice.

What makes Victoria Beckham’s top spot all the more remarkable is that she is one of only three  women to make MT’s top 10. The other two are; Meeta Patel, who forms one half of a brother/sister team who deal in pharmaceuticals; and Denise Coates, founder of BET365. Sadly then, whilst other prominent feminists such as Kristen Stewart are actively vocal over their support, it seems the world of business has a long way to go yet.

Thankfully, Victoria Beckham’s success might just be the catalyst required to spur greater equality within the business world and, with a number of other high-profile female CEOs coming to the fore, we are certainly beginning to witness at least some degree of change.

Victoria-Beckham-london-store

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