By Tara Turnure, Founder & CEO of BeautyDrip
I was crowned Miss Washington USA in my early twenties, standing on a stage in heels I could barely walk in, smiling like I had it all figured out. In many ways, I thought I did. I was living the version of
success we’re taught to chase early: modeling contracts, television hosting, glossy photos, and rooms where appearance often spoke louder than substance.
From the outside, it looked beautiful.
A year later, I found myself back on that same stage – but this time, the moment felt even more
extraordinary. As Miss Washington USA, my year was naturally coming to a close, and I had the
once-in-a-lifetime honor of crowning my twin sister as the next queen.
It wasn’t an ending. It was a full-circle moment.
Pageant titles are meant to be held for a season, not forever, and there was nothing about that transition that felt like giving something up. If anything, it felt expansive. Rare. Deeply symbolic. I watched my twin step into her year – her spotlight, her voice – while I stepped forward into the next version of myself. Standing there, crown in hand, I didn’t feel loss; I felt alignment. A quiet understanding that success doesn’t disappear when one chapter closes – it evolves.
I didn’t realize it then, but that moment planted the first seed of reinvention.
For years after, I stayed in front of the camera. I worked as a model, built a career in media, hosted
television shows, grew a social media following, and learned how to communicate in ways that resonated. I married my high school sweetheart, and life felt full and fast – until it became fuller in the most transformative way possible.
Motherhood changed everything.
I first became a mother to my son, Henry, who is now ten. Years later – in the height of the pandemic – I welcomed boy-girl twins into the world, a season that stretched me in ways I never could have
anticipated. My twins are now five, and motherhood remains the most defining, demanding, rewarding, and identity-shifting role of my life.
For a long time, the question of “one more baby?” felt overwhelming – not because of desire, but because my body didn’t feel like a place I fully trusted. While motherhood cracked me open emotionally, it also challenged me physically in ways I wasn’t prepared for. Postpartum didn’t just show up as exhaustion – it showed up as inflammation, hormone imbalance, metabolic dysfunction, brain fog, and a version of myself I barely recognized.
What changed everything was learning how to support my body at a cellular and metabolic level. As I
rebuilt my health, something unexpected happened: I regained trust in my body. Now, the idea of another pregnancy doesn’t feel daunting – it feels exciting. Not because I’ve “bounced back,” but because I’ve finally cracked the code on how to feel strong, energized, and at home in myself. Whether or not that chapter unfolds, the power is in knowing my body is capable – and supported – again.
That journey led me somewhere I never planned to go.
I went deep into lab work, metabolic health, peptide therapy, hormone optimization, and cellular
medicine. This wasn’t a spa-like wellness awakening – it was clinical, time-consuming, and often
overwhelming. But slowly, things began to shift. My energy returned. My inflammation decreased. My brain cleared. My relationship with food and my body healed in a way that felt sustainable instead of
punitive.
As I healed, the questions from other women started coming – quietly at first, then urgently. Friends.
Other mothers. Women who looked “fine” but felt exhausted, inflamed, and dismissed by a system that wasn’t built for them.
What became clear was this: access was the real issue.
The care that helped me wasn’t widely available. It was fragmented, expensive, and intimidating. You
needed time, money, and insider knowledge to even know where to start.
The company I founded, BeautyDrip, wasn’t born from a business plan. It was born from my lived experience.
I created BeautyDrip to merge aesthetics, medicine, and empowerment – not as trends, but as realities women deserve access to. A luxury, physician-guided wellness brand rooted in real science, personalized care, and data-driven protocols – without shame, secrecy, or sacrifice.
I didn’t want another wellness brand telling women to “love themselves” while ignoring their labs. I
wanted a place where women – and men – could optimize their health while still caring about beauty,
performance, and longevity. Where wanting to feel lean, energized, focused, and radiant wasn’t dismissed as vanity, but recognized as a signal of internal health.
Becoming a CEO after being a pageant queen wasn’t a pivot. It was a reclamation.
For so long, my value had been externalized – measured, judged, approved. Building BeautyDrip required a different kind of confidence: one rooted in ownership, boundaries, and trusting my lived experience as a woman and a mother.
I still love beauty. I still love glamour. I still believe femininity is powerful. But now, success isn’t about
how I look on a stage – it’s about how aligned I feel in my body, my business, and my life.
Crowning my twin sister that night taught me something I carry with me to this day: identity is fluid, and success is not a single moment – it’s a series of seasons. Motherhood taught me that sacrifice shouldn’t cost you yourself. And building BeautyDrip taught me that women don’t need fixing – they need access, honesty, and elevated care that actually meets them where they are.
Reinvention isn’t a betrayal of who you were. It’s proof that you listened when your life asked you to
evolve.
And I plan to keep evolving – unapologetically.
Tara Turnure is the Founder & CEO of BeautyDrip, a luxury, physician-guided peptide and wellness
brand redefining modern women’s health. She is a former Miss Washington USA, media host, and mother of three. Follow her on Instagram.
