It seems we have reached a moment in the zeitgeist where it is now commonplace to see advertising campaigns that aren’t built on the premise of enforcing and leveraging women’s low self-esteem in order to sell a product. When Dove began their “Real Beauty” Campaign many years ago it was a pivot point for the…
Dear Kazoo magazine, where were you a few decades ago when we were little girls and NEEDED a publication like this growing up? In case you haven’t come across it yet, Kazoo Mag is the print magazine you wish you had as a young girl. It is a new venture started by a mom in…
Not too long ago, if someone would have told you that a plus-sized model was to make the front cover of Sports Illustrated Swimsuit Edition, you would have shaken your head in disbelief. Up until recently, the fashion industry did not allow for such diversity. The whole premise of high fashion and the industry, in…
If you liked our first installment of Feminist Friday, where we shared some of our favorite new videos that have some awesome feminist messages in them, you’re in for a treat. There’s so much great content out there that we decided it was time to start another sub-series on our site, and it is the…
Who needs those awkward commercials featuring blue liquid being poured out of a beaker onto a pad, when you have this incredibly badass video campaign from feminine hygiene company Bodyform! The UK brand’s new “Blood” video is not your average menstrual campaign which plays into the taboo around women and periods. Nope! This one declares…
Most of us have come across homeless people where we live, and some of us may have even struggled with it ourselves. It is a difficult situation to address because it is certainly not one-size-fits all. There are a number of reasons why a person may find themselves homeless or living in a shelter or…
When we look at the type of beauty campaigns being shown in mainstream media today, compared to what was being shown 10 years ago, a LOT has changed. It was more than an decade ago when Dove, arguably the leading brand in the advertising shift, started breaking the mold with their “real beauty” campaigns featuring…
The idea of “strength in numbers” is nowhere more apparent that in the female empowerment movement right now. For decades we have been sold the idea that to compete and dominate over one another is the way to success, unfortunately that is the patriarchal model of power and thankfully we have finally realized it does…
A couple of months ago we shared about the launch of a very important campaign called ‘Women Not Objects‘ which was created by advertising industry exec Madonna Badger. The idea came about after tragically losing both her daughters in a house fire, and as a result she wanted to dedicate her life and career to…
By Cindy Tank-Murphy Tween & Sexy are not synonymous words, yet too many clothing companies think the two should co-exist. For as long as I can recall, there has always been a bias toward pink, glittery apparel for girls and sporty designs for boys, but more disturbing then the gender stereotyping is what some retailers…
When Aerie lingerie burst onto the scene in 2014 under their parent company American Eagle, they sent a bold statement about body positivity right from the outset. They declared they would not be using photoshop, and vowed to portray models in their campaigns of all different body sizes. After a couple of dismal sales quarters,…
We’re not really a fashion site, we don’t dedicate any articles to the hottest fall trends, and we certainly aren’t about to start selling merchandise on our homepage at all. But we don’t hate fashion, in fact we love what a powerful platform it is and how there are people within this billion dollar industry…
When we think of the representation of women in advertising, a few words immediately come to mind: sexist, objectification, and shallow. That is until femvertising came along and ruined the “sex sells” party and gave the industry a heavy dose of girl power. Over the past few years we have seen an influx of advertising…
How often do you look in your mirror and tell yourself how damn beautiful and awesome you are? If you answered “not much”, you wouldn’t be alone. Which is why when plus size supermodel Ashley Graham began her TEDxTalk walking up to a floor-length mirror telling herself how beautiful she thinks she is, it probably…
