While 2016 may have ended on a very sour note due to the result of the US Presidential election, that anger seemed to give way to a wave of female empowerment in 2017 that has certainly not slowed down. Mainstream media often talks about the historic Women’s March and the #MeToo movement, but let’s not…
With the stream of stories coming out from Hollywood about sexual assault, rape, harassment, intimidation and abuse, it’s clear that these issues have also been yet another barrier in women’s success in the industry, as well as the types of narratives we see on screen about women. Women in Hollywood have been fighting against stereotypes…
We’re all familiar with the many films made about military, war, and the impact on soldiers and veterans. The majority of these films (as well as TV series) have a male character at its center. It makes sense on one level to see predominantly male-driven military films, as men make up a large majority of…
Where photoshop and digital enhancement were once industry standard practices that didn’t elicit any raised eyebrows, these days they have become the target of scandals and exposes in the age of the body positive movement. Sure, they are still being used by major brands and advertising campaigns, but nowadays a viral story about a photoshopped…
When it comes to surfing greats, Keala Kennelly is at the top of our list, not only for her accomplishments on the waves, but for her advocacy of gender equality and the representation of women in the sport. In case you are not yet familiar with this badass babe, she is a big wave surfer…
“Power isn’t limited to Pennsylvania Avenue. Women make an impact every day—through their work, communities and the purchases they make.” That is the statement in the description of the short video promoting Eileen Fisher’s Fall 2017 campaign. Unlike regular fashion campaigns and images, this one is all about highlighting the work of a group of…
Many of us are familiar with the saying “sex sells”, and for a long time, that has been true of the advertising industry. Women’s bodies being used as literal objects to sell products, services, and concepts. More recently, we have see a major shift in the way women are being portrayed, and we can point…
Welcome to another edition of Feminist Friday! As the name suggests, it’s our way of ending the week doing something a little bit different, while sharing feminist content we are crushing on. In each column we share a handful of videos that are getting us excited or have a challening/interesting/badass message that needs to be…
Have you ever looked at advertising images or slogans from well-known brands and wished women’s bodies, lives, or sexuality weren’t the tools to generate greater consumerism? Does it anger or frustrate you that stereotypes about females in particular are a baseline entry to evoking an emotional response, especially when it comes to a product or…
Welcome to another edition of Feminist Friday, our weekly series where we get to share the videos we are crushing on with our readers. This week we’re getting sporty, doing some industry hacking, and hearing some yoga queen Jessamyn Stanley about her new book ‘Every Body Yoga’. First up, Dove’s new “Image_Hack” campaign which seeks…
By Kate Thora Dear Future Daughter, In the many years before you were born, women have accomplished so much. Once unable to vote, disallowed from choosing the individuals they were to marry, and even barred from entering many professional fields, women rose up to fight for their place in the world. These women have made…
It must be a sign that change is in the air, especially in the advertising world. While we’re certainly not trying to claim that objectification of women’s bodies and co-opting women’s autonomous identities have completely vanished in mainstream advertising, we are also seeing the effects of “femvertising”. That is the nickname given to advertising that…
It seems we have reached a moment in the zeitgeist where it is now commonplace to see advertising campaigns that aren’t built on the premise of enforcing and leveraging women’s low self-esteem in order to sell a product. When Dove began their “Real Beauty” Campaign many years ago it was a pivot point for the…
Dear Kazoo magazine, where were you a few decades ago when we were little girls and NEEDED a publication like this growing up? In case you haven’t come across it yet, Kazoo Mag is the print magazine you wish you had as a young girl. It is a new venture started by a mom in…
