HER, the world’s largest sapphic dating app for queer women, trans, and nonbinary people, took the sapphic trope (and reality) a step further – by putting it on wheels.
In early November, the brand rolled out a new initiative to support sapphic couples wanting to move in together at the timeline that feels right to them. In a heteronormative world the concept of moving in quickly is shamed for lesbians and HER is committed to denouncing that self-consciousness with a pride-filled and unabashed celebration of the joy of sapphic love that connects deeply and embraces intimate connection that feels right.
From October 31 through November 8, just in time for cuffing season, a wrapped HER moving truck made its way through New York City, turning heads (and timelines) while celebrating sapphic love in motion – chaotic, funny, fast, and beautifully human.
According to HER’s recent community survey, nearly half of queer women and non-binary people moved in with their partner within two months. Of those who made the leap, 44% said love was the main reason, while 29% cited companionship, and 12% admitted it was just convenient. It’s a truth the community already knows – sapphic love moves fast, with both passion and practicality in equal measure.
HER’s multi-layered program blended IRL connection with digital storytelling through:
- A fully wrapped HER moving truck making stops at New York City landmarks and bars for live social;
- A community-led Butch4Hire partnership with real sapphic move-ins across New York City, which culminated on November 8 with a pop-up in Brooklyn featuring a HER merch giveaway and free HER Premium for users;
- A limited “Move-In Kit” sweepstakes, giving over 100 users the chance to win sapphic move-in starter kits;
- Collaborations with creators sharing their experiences of moving in and what it means to sapphic relationships;
- A new in-app “Move-In” button moment, encouraging HER users to join the movement;
At its heart, this project was a celebration of how sapphics create connection – fast, fearless, and full of intention. By turning a familiar cultural reference into a visible, real-world moment, HER brought sapphic love out of the digital space and onto the streets of New York City, where community, humor, and authenticity met IRL.
Inspired by this real-world celebration of queer connection? Download HER on the App Store or Google Play and follow @hersocialapp for updates on truck stops, creator collaborations, and highlights from the initiative.
