If you are blessed with a business mindset and want to launch your startup or online store at the earliest, now is the right time due to the blooming e-commerce market and a rise in online shopping. If you are already stern and concrete about the niche you want to enter, there are only a few steps ahead of you for your business to be up and going. But if you are still indecisive and ambiguous regarding your type of products or services to sell, we would suggest you to get into fashion.
Online fashion shopping has risen by a multifold over the last decade and will continue to rise. A lot of fashion products are in demand by customers, and they put more trust in buying online unlike in the past. A few products amongst them are highly sought after which you can consider selling online, which are mentioned as follows:
Shoes
We all know someone who is crazy about shoes; they might not care enough about clothes and other outfits, but would go bonkers over a pair of modish footwear. From sneakers to boots, and loafers to chukkas, every kind of footwear is predominantly essential. And with the expected rise in footwear sale by more than 8% by the year 2023, you should definitely chase after this subcategory. Going for designer and branded products would be more beneficial since customers trust more in comfort and brands when it comes to footwear.
Blazers
You would be wondering whether blazers are still in style or not. But they have witnessed a major comeback for the past two years and deservingly so. Blazers give you a semi-formal look, can go with almost any outfit and enhance your overall personality. Figuring out the right size is extremely important to wear a blazer which looks perfect, and so you need to put up visual images and charts on your online store for your customers to select their appropriate size. Also, a size chart would definitely help.
Sunglasses
Selling branded and luxury eyewear can fetch you more customers due to their embedded trust in brands. They do not mind spending more money on sunglasses and eyewear because everyone knows the need to protect their eyes. You can also subcategorize your online shop as a wholesale sunglasses distributor with multiple brands, which can bring you more profit. You can further explore the subcategories by considering selling the latest lens technology or reading glasses.
Athleisure/ Sportswear
Athleisure is a category of sportswear that was here a couple of years ago, but has gained traction over the past few years. It is a form of active wear that looks casual and chic, but can be used for athletic purposes or just worn for a normal day out. It makes you look stylish yet relaxed. With more and more celebrities being papped wearing athleisure outfits after their gym sessions, the demand for this category of clothes has been increasing now. Athleisure outfits constitute of sports bras, sweatpants, sweatshirts, sneakers, leggings, and headbands. Sports bras amongst these are highly coveted, which must be seriously considered while deciding your product range.
Floral dresses or rompers
As soon as spring arrives, the need for summer dresses and rompers awakens in every woman. Floral patterns adorn the dresses escalate the overall ensemble that you can carry this summer. Rompers are another classy wear that never goes wrong and look stylish with casual footwear. You can delve into other patterns and designs apart from floral, which will also be a hit.
Shapewear
Astonishingly, shapewear has gained a lot of attention recently, especially with it being used as a part of everyday undergarments now and not as occasional wear like before. It is so in demand that the shapewear sales are going to keep on booming at least till the year 2022. These demands have led a lot of manufacturers experiment with and launch versatile designs, new colors and varied cuts. The need to have a slimmer silhouette drives many women customers to buy shapewear that suits their needs and body type. Shapewear is a definite product you should target for your online store.
Minimalist watches/ smartwatches
This accessory has recently been sold in large quantities, especially all throughout 2019. Smartwatches and minimalist watches scream of a style statement, promptly uplifting your personality. Also, a smartwatch can give you access to every cellular inclusion such as a built-in camera, a sleep monitor, a step counter, and your cell phone data, which makes it a necessary commodity, attainable on the go. The constant desideratum to look ‘nouveau’ also facilitates the need to own a smartwatch. The sales for minimalist and smartwatches are predicted to rise even more over the next year. Get your step in this category, and you will not regret it.
Jewelry
Jewelry, specifically minimal jewelry, is a style statement for every woman now. No one prefers those heavy, glistening designs for an everyday look. They now prefer to go for a more classy and quaint look, which is upped with the use of minimal jewelry. Minimalist jewelry is affordable, is versatile, and can be worn every day, hence is preferred by most women. Delicate necklaces are one subcategory to consider, having made the most sales in the past years and are expected to increase by 2% over the next 2 years. You can use multiple images and videos to market the designs on your website, along with videos to take it up a notch and increase visual sales.
Cardigans
This piece of clothing is a fantastic invention as it can uplift any garb and, moreover, can be worn during any time of the year. Available in a number of colors, patterns and designs, cardigans are preferred by almost everyone and thus should be a must in your top-selling categories.
With a range of such versatile products in your store, you can fetch almost every kind of audience and buyer with varied tastes and interests. Consider adding more categories once your webshop starts doing well. Selling the latest fashion items will allow you to tap into any kind of target audience.
