Meet The Gen Z Sister CEOs Reimagining Y2K Fashion For Young Black Girls Today

Let us take you back to a time when Myspace ruled the social media space, J-Lo dominated the airwaves, and glittery overlays and 90’s/early 00’s fashion was LIT! Although those of us who are Millennials may remember this era with great nostalgia, it turns out we can live it all again through the fashion and clothing brand Fine Girl, who have recreated this short-lived but iconic era in recent history where social media and fashion intersect, with a much-needed update.

The collection was launched by Sister CEOs Sade Amari and Najja Iman. The Gen-Z founders from California are reimagining Y2K fashion to empower girls in 2021. F.I.N.E Girl stands for “Fierce, Intelligent and Naturally Elegant”, to exude confidence from the inside out.

Bay Area natives Sade Amari (20) and Najja Iman (19) are two lovers of fashion, music, and human kindness who rose to success through their various social media platforms, boasting a combined total of 705k+ Instagram and Youtube followers. Before their social media fame, however, they were entrepreneurs.

Their first business (2017) was a graphic T-shirt line, named “Major Slayage.” Their second business (2018) “Fine Girl Hair,” specialized in hair extensions, bundles, and wigs. And after that business arose the powerhouse that is “Fine Girl” (2019-present), a Y2K-inspired womenswear brand for girls across the world was launched.

The brand brings back a nostalgic vibe that pays homage to the Black girl next door and their often ignored impact on Y2K fashion then and now. The same impact that resonates with Fine Girls of all backgrounds in their large social media community. With iconic 2000s inspired collections in sizes Small-2X on their Myspace themed FineGirl.net, the F.I.N.E message is to celebrate individual style that encourages you to pursue your dreams at any level. 

We spoke with the sister CEOs about their vision, their style inspirations, their target market, and the message they want to send to young Black girls today.

Tell us why you decided to focus on the imagery of Black girl next door?

Najja Iman: We decided to highlight the Black Girl next door because we both are “Black girls next door.” For us, girl next door means down-to-earth, supportive, and approachable, which describes us perfectly, but additionally Fine Girl has it’s own meaning that contributes to the “Girl next door” trope: she’s Fierce, Intelligent, & Naturally Elegant. 

What drew you to Y2k fashion?

Sade Amari: All throughout our childhood & teen years our sense of style has always been an early 2000’s aesthetic. I remember I would spend hours on polyvore putting together outfits inspired by Meagan Good, Aaliyah, & Britney spears. I would watch nostalgic music videos with these same celebrities and would do almost anything I could to replicate their style into mine. I was OBSESSED and still am with the fashion trends the early 2000’s created.

However, since most of the time their outfits would be custom made, and are no longer available due to it being so many years later, it became hard to find those nostalgic pieces. I remember searching high and low for girly velour tracksuits and couldn’t find a single one that was of good quality and not second hand. That prompted us to create our own comfy yet stylish and absolutely gorgeous tracksuit line.

Fine Girl Fashion, Jen Jacket

Can you tell us more about the impact of Black women and girls on Y2K fashion that has been ignored? 

NI: In the early 2000’s many of the fashion trends we still love to this day were popularized by Black celebrities. 2000’s IT girls such as Beyoncé, Aaliyah, Mariah Carey, Eve, Kimora Lee Simmons, Lil Kim, and more, are due their respect for bringing in a new wave of fashion. Pieces like waist chains, diamanté studded bikini tops and dresses, crop tops, and flashy flamboyance was mostly popularized by the women previously named, among many others.

However, it seems as if society doesn’t give Black women their well deserved credit when these “origin story” conversations arise. That is why we felt so strongly about focusing our brand on Y2K fashion, to center the conversation back on Black women, past and present.

How are you using social media as a way to market to your fans and customers? 

SA: Being that we were influencers/Youtubers before the brand took off, we understand how to keep an audience engaged. We love to keep our customers on the edge of their seat, as they know we always have something hot up our sleeve. We are highly active on our business page and we believe that’s the best way to soar. Our customers love when we post teasers, release ad campaigns and simply engage with them.

Who are your fashion inspirations?

SA: Kimora lee, Rihanna, Sean Combs, John Galliano, Jeremy Scott

If people are interested in buying from the FINE Girl line, what should they do?

NI: The only thing people interested in shopping with us should do is enter our space with ultimate confidence! Fine Girls hold their head a certain way, and regard themselves as “that girl.” We want every one of our customers to feel empowered when they enter the Fine Girl universe. So bring your confidence babe! Leave everything else at the door! Our full collections can be purchased at www.finegirl.net.

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